Imagine uploading a product photo, typing “sell this,” and walking away while AI does the rest. That’s not a dream. That’s Meta’s 2026 product roadmap.

Meta wants advertisers to eventually do nothing—literally. No audience targeting. No copywriting. No creative tweaks. Just plug in your business URL and let AI become your brand manager, media buyer, and content strategist. All in one.

Today, we’re breaking down Meta’s big bet on ad automation, what it means for your campaigns, and how to stay ahead of the algorithm. Plus, your weekly dose of digital and social updates, served hot by The Viral Venti from Akari & Co.

Social Media Marketing

Meta Wants AI to Run Your Ad Account While You Sleep

By 2026, Meta wants your entire Ad funnel to be AI-handled. Just punch in your business URL, and their AI will iterate creative on the fly, test what works, move budget where it converts, and quietly outperform your manual campaign. 

It’s plug-and-profit — and it’s coming fast.

Key Details

• One-Click Wonder: Advertisers will activate campaigns by simply inputting their business URL, then letting Meta's AI creative and targeting systems, powered by the Llama 3 model, do the rest.
  

• Personalization: Meta plans to let advertisers personalize ads using AI, so users see different versions of the same ad in real time, based on factors such as geolocation. Think targeted ads that literally change as you cross state lines.
  

• The Reality Check: Some AI functionality is already available on the company's ad platform through its Advantage+ offerings, so this isn't starting from zero.
  

• Early Access: Meta’s already letting select advertisers test these AI tools in Ads Manager, with feedback shaping the full rollout.

What This Means for Advertisers and Agencies

• Small businesses with zero creative budget suddenly have access to enterprise-level ad production. They could even see lower CPMs as Meta’s AI optimizes ad spend, potentially stretching marketing dollars further.
  

• Your new best friend is going to be data interpretation, because when AI optimizes everything, understanding the "why" behind the performance becomes your differentiator.
  

• Creative agencies face an existential crisis as AI handles everything from ideation to optimization. Time to pivot from "creative execution" to "creative strategy." If you need help with creative strategy, reply to this email!
  

• Expect ad fatigue to rise if every brand starts using the same AI tools and templates.

The Bottom Line

By 2026, Meta could redefine digital advertising, empowering small businesses while shaking up agencies. To stay in the game, marketers need to lean into AI-friendly strategies, diversify platforms, and keep that human spark alive. Because when the algorithm’s running the show, the real winners are the ones who teach it a few new tricks.

Our Coffee Sponsor

Start learning AI in 2025

Keeping up with AI is hard – we get it!

That’s why over 1M professionals read Superhuman AI to stay ahead.

• Get daily AI news, tools, and tutorials

• Learn new AI skills you can use at work in 3 mins a day

• Become 10X more productive

Sign up and start mastering AI

Every time you click this link, we get to buy more coffee for the team! Click away.

Social Media Trends

The Weekly Scroll 📱

Instagram/Facebook/Threads

🎬 Instagram Edits App Gets Power Moves Instagram's Edits app adds smooth transitions, precise trim handles, and volume control, making your Reels look pro-grade. 👉 Make videos pop

🎥 Teleprompter Rolls Out in Edits Now practice perfection on camera. Edits tests an in-app teleprompter with adjustable speed and size for smoother on-screen delivery. 👉 Try it out

🛡️ Instagram Rolls Out Comment Filters Accounts over 100K followers gain extra comment filters—Top, Newest, and Follower‑Count—giving serious control over their comment section. 👉 Tidy your comments

🛠️ Reels Get Auto-Fix Tips Instagram is experimenting with pre-upload “suggested fixes” for Reels, offering quick tips to enhance lighting, audio, or framing before you hit post. 👉 See the tweaks

TikTok

🎤 TikTok for Artists Launches A new artist-focused dashboard delivers song and post analytics, follower demographics, and a pre-release tool for building hype. Perfect for musicians ready to take control of their TikTok career. 👉 Explore your stats

⚙️ More Control Over Your “For You” Feed TikTok’s “Manage Topics” lets you tweak how often you see categories like travel or pets, while AI-powered “Smart Keyword Filters” now block up to 200 keywords + synonyms—because sometimes your FYP needs a purge. 👉 Tune your feed

🛡️ Safety Tools, Big & Small With these updates, TikTok also rolls out guided meditation after 10 PM, Family Pairing controls for teens, and a new educational guide, making scrolling smarter and safer. 👉 See the tools

YouTube

🏆 YouTube Tests Livestream Comment Leaderboards YouTube is testing a leaderboard that ranks top commenters during livestreams. Now it matters even more to engage with creators in your niche 👉 Climb the ranks

X / Twitter

💬 X Launches “XChat” Messaging Overhaul X is revamping DMs with a cleaner UI, message reactions, swipe actions, and support for payments. It’s giving “inbox zero” a full redesign. 👉 Try XChat

🔐 X Updates DM Encryption X outlines changes to its encrypted DMs—now with improved syncing, device support, and message integrity. Still invite-only, but creeping closer to full rollout. 👉 Lock it in

Other Platforms

🎮 Snapchat Adds Bitmoji Gaming to Lens Studio Snapchat just made Bitmoji more fun—creators can now build mini-games featuring your cartoon self. Time to go from selfie to side quest. 👉 Start building

📌 Pinterest Boosts Ranking With New Data Signals Pinterest has upgraded its ranking model to factor in even more engagement data. Translation: the algorithm just got pickier. 👉 Pin smarter

📹 LinkedIn Shares Video Best Practices LinkedIn wants your videos to look less like Zoom fails and more like thought leadership. New tips include tighter edits and smarter hooks. 👉 Level up your video

🙈 Reddit Lets You Hide Posts From Your Profile You can now hide specific posts and comments from showing on your Reddit profile—perfect for your ✨unhinged✨ takes you’d rather forget. 👉 Clean it up

Digital Marketing Trends/Ads

Tour de Headlines

Meta

🎯 Meta Shares What Makes Ads Click Meta dropped new tips for high-performing ads: lean into bold visuals, clear CTAs, and yep—let the AI help. It’s giving Ad a glow-up. 👉 Steal the tips

🧪 Meta Expands Ad Goal Settings with AI Help Advertisers now get more goal parameters to fine-tune AI-powered campaigns, because sometimes “awareness” just isn’t specific enough. 👉 Tweak your goals

🤖 Meta Doubles Down on AI Moderation Meta is leaning more on AI to spot rule-breaking content and apply policy judgments. Judgy robot overlords, engage. 👉 Review the shift

TikTok

🧠 TikTok Rolls Out Ad & Audience Research Tools TikTok is arming brands with new tools for creative testing, audience insights, and AI-powered ad research. It’s like market research, but with more dancing. 👉 Explore the tools

Google / YouTube

🖥️ YouTube Adds Side-by-Side Ads to Livestreams YouTube now displays ads next to livestreams instead of over them—because nothing ruins a stream like a mid-rant mattress commercial. 👉 See the shift

X (Formerly Twitter)

🤝 X Experiments with Political Unity Badges X is experimenting with a new feature that highlights posts receiving support from users with opposing political views. If a post gets traction from both left and right-leaning accounts, it earns a special badge aimed at showcasing rare moments of agreement in the chaos feed. 👉 Watch the test

Other Platforms

📚 LinkedIn Drops B2B Influencer Playbook LinkedIn released a guide on partnering with B2B influencers—because even spreadsheets deserve star power. Think niche, not flashy. 👉 Grab the guide

📺 LinkedIn Adds First Impression Video + CTV Ads LinkedIn now offers "First Impression" video ads and Connected TV placements—so your B2B pitch might hit someone's living room screen next. 👉 Preview the formats

⚖️ Reddit Sues Anthropic Over AI Training Data Reddit just filed a lawsuit claiming Anthropic used Reddit content to train AI without paying up. It’s “paywall vs. prompt” in court now. 👉 Follow the case

Interesting Stats

Show these to execs when they question you

📈 X Engagement Spike: During the Elon Musk–Trump feud in early June 2025, U.S. daily active users on X surged 54%, showcasing how controversy boosts platform attention. 

📱 Facebook’s Market Share: As of June 2025, Facebook dominated global social media with a 71.58% share of browser-based market usage.  

🎭 Gen Z Meme Love: A recent study reveals that 67% of Gen Z on visual platforms like TikTok prefer comedy and memes over other content formats.

🎮 Gaming Content Dominates: 54% of YouTube’s top 100 trending videos in June 2025 were gaming-related, marking an all-time high for gaming content.

🧑‍💻 Asia Leads Global Social Media Use: Nearly 3 billion social media users are in Asia, making it the world's largest regional audience as of June 2025.

Recommendations/Resources

Tools & Apps We’re Loving Right Now 🛠️

Best AI Image Creator – Leonardo AI is blowing our minds. We’re ditching clunky design tools because this one’s got the magic touch.
👉 Give it a go

Best for Tracking TikTok Metrics & Competitor Benchmarking – TokBackup has become our secret weapon for TikTok insights. If you’re not using this, you’re flying blind.
👉 Explore TokBackup

See Competitor Ads in Real-Time – Meta Ads Library lets you spy on your competitors' strategies and campaigns. Lurking in here is basically a full-time job.
👉 Peek inside

Google Ads Campaign Insights – Google Ads Transparency Center lets you see where ad dollars are flowing. If you like data with a side of snooping, this tool’s for you.
👉 Go snoop

Best AI voiceovers - So, your talent flubbed a line, or you changed your script after recording? ElevenLabs lets you turn text into hyper-realistic voiceovers so seamless, no one will ever know.
👉 Fix it

Best AI Video Generation- HeyGen is this cool AI tool that lets you create videos with super realistic avatars that talk just by typing a script. It’s great if you hate being on camera or want to make content fast—plus, it can speak over 40 languages, so it’s perfect for reaching a global audience. Super easy, saves you time and money, and the results actually look professional.
👉 Try It

Ad Creative Analytics - Beautiful creative reporting to help your team generate more revenue from your paid social ads.

👉 Try it out

Shower Thought  🚿💭

It is astounding how much importance chefs and foodies place in the culinary opinions of a tire manufacturer.