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Happy November?! Big changes are here for your social feeds. 📲 Netflix just rolled out “Moments”.

Netflix “Moments,” a feature that lets you save and share clips from your favorite scenes across social media, including TikTok. For brands, it’s a new way to get content into the conversation. And speaking of TikTok—a major update to its commercial music library just expanded your sound options in a big way.

We’ve got all the details on these updates plus the latest headlines to keep you ahead in the fast-moving world of social and digital marketing this week.

Cross-Platform

Netflix Rolls Out ‘Moments’ for Sharing Clips 📲 

Netflix just gave binge-watchers a new way to spread the love. The "Moments" feature now lets users save and share short clips from shows and movies directly to social media, including TikTok. Built right into the Netflix player, Moments allows fans to capture memorable scenes, save them to their “My Netflix” tab, and share across their feeds with a link back to the full show or movie. For marketers, it’s a golden opportunity to tap into organic, user-generated content.

Key Details

🎬 Moments for Sharing: Users can save and share scenes they love directly to social platforms, driving new engagement and viewership.
🔗 Built-In Links: Clips shared include a link back to the full Netflix show or movie, creating a seamless experience from social media to streaming.

What It Means for Marketers

• Product Placement Opportunities: Marketers now have a new way to share “Moments” where their products appear in popular shows and movies, creating seamless, native content on social media.

• Fresh UGC Opportunities: Expect an uptick in organic Netflix-related content circulating online—brands and production companies can leverage this trend to boost engagement.

• Increased Social Exposure: With shareable links in every clip, Moments could bring even more eyeballs to popular shows and films.

Bottom Line

Netflix’s Moments opens up new possibilities for fans to engage with their favorite scenes and share them widely. This move signals a new era of streaming-meets-social, and for marketers, it’s one to keep an eye on.

👉 Full story here

Social Media Trends

The Weekly Scroll 📱:

Instagram/Facebook

📸 Carousels Get More Reach
ICYMI, IG chief Adam Mosseri revealed that carousels outperform single posts thanks to two factors: more media means more interactions, and if someone skips your carousel, Instagram gives it a second shot in the feed.
👉 Hear it from Mosseri

📉 Instagram Downgrades Quality of Underperforming Content
If your video isn’t getting views, Instagram might reduce its visual quality. Mosseri says it’s not a big drop, but more about engagement than image sharpness.
👉 Check out the details

📬 Instagram Updates DM Requests & Sorting
Sliding into DMs just got a refresh. Instagram’s updated how DM requests work and made it easier to sort incoming messages.
👉 See the updates

📈 Mosseri’s Thoughts on Story Strategy
Wondering how to maximize your Instagram Stories? Mosseri shares his take on balancing engagement with timing.
👉 Get the tips

💳 Instagram Launches New Profile Cards
IG’s new profile cards aim to boost engagement, making it easier for followers to connect and keep up with creators.
👉 Read about it

TikTok

🎶 TikTok Expanded Commercial Music Library with UnitedMasters
TikTok’s new partnership with UnitedMasters just blew the doors open on music selection for ads. Now brands have access to a broader library, letting artists earn while brands enjoy better soundtracks instead of boring royalty free songs.
👉 See the full update

📈 Case Study Success
We tested out the new music library for a client, and one post hit 250k views with 19k likes.
👉 Watch the clip

YouTube

🤖 AI-Enhanced Comment Replies
YouTube is testing AI-driven comment reply suggestions that match a creator’s tone and style. Personalized auto-replies might actually be a thing soon.
👉 Learn more

X / Twitter / Threads

📈 Threads Hits 275M Users
Threads’ growth just went from crawling to sprinting, with 275 million users—100 million of those joined in the last three months.
👉 Read about the surge

⚠️ X’s Community Notes Falling Short
A new report suggests that Community Notes aren’t quite tackling misinformation on X, despite backend updates meant to speed up the process.
👉 Dive into the report

🇯🇵 Threads Brings Trending Topics to Japan
Threads just launched trending topics for Japanese users as it continues its mission to compete with X/Twitter.
👉 See the update

Other Platforms

🎉 LinkedIn Retires Celebratory Post Templates
LinkedIn is saying goodbye to its celebratory post templates, so you’ll have to get creative with those big announcements from now on.
👉 Learn more

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Digital Marketing Trends/Ads

Tour de Headlines: Part Deux 

Meta

💰 Meta Posts Strong Q3 Revenue Results
Meta’s Q3 earnings are in, and they’re looking good. Despite all the turbulence, Meta’s ad revenue machine keeps on churning.
👉 See the earnings breakdown

TikTok

🎶 Universal Sues Chili’s for Copyright Infringement
Universal Music has filed a lawsuit against Chili’s, claiming the restaurant chain used unlicensed music in social ads across YouTube, TikTok, Instagram, and Facebook. Behind the surge is a familiar culprit: TikTok. Viral posts featuring Chili’s Big Smasher burger, $6 margaritas, and the infamous Triple Dipper appetizer have been driving major traffic, especially as fast-food competitors hike up their prices.

Fun fact: the Triple Dipper alone now makes up 11% of Chili’s business, with sales up 70% in the last year. Proof that melted cheese—and maybe some proper music licenses—can fix just about anything.
👉 Read the details

💰 ICYMI Crank Up ROAS with TikTok Shop’s GMV Max Campaigns
TikTok’s GMV Max lets you automate campaigns to squeeze max ROI out of your TikTok Shop ads. It’s basically “set it and forget it” for ad nerds.
👉 Check it out

🎓 Looking to Boost Your TikTok Skills?
TikTok just launched an updated TikTok Academy, packed with fresh resources and training to help marketers level up. Time to brush up before Black Friday hits.
👉 Check out the Academy

📜 TikTok’s Guide to Ad Policy-Friendly Creatives
To keep marketers in the clear, TikTok dropped a guide on how to create ads that comply with their policies. Essential reading if you’re planning any campaigns on the platform.
👉 See the guide

💡 TikTok Tips for SMBs on Black Friday and Cyber Monday
TikTok is offering tips to help small businesses maximize their holiday sales. From ad placement to creative strategy, these insights are worth a look if you’re prepping for the big shopping days.
👉 Read TikTok’s tips

Google / YouTube

No updates this week 🫡

X

No updates this week 🫡

Other Platforms

🎯 LinkedIn Adds Lead Gen Objective for Boosted Posts
Boosting a post on LinkedIn just got more strategic. You can now set Lead Generation as a goal, expanding beyond the previous reach and engagement options.
👉 Learn more

📺 LinkedIn’s Research on CTV Campaign Effectiveness
After launching its own Connected TV (CTV) ad offering in April, LinkedIn now shares research highlighting the effectiveness of CTV ads. Campaigns can now reach audiences on Paramount, Roku, and Samsung, among others—perfect for those looking to scale up brand exposure.
👉 Explore the findings

Interesting Stats

📱 Global Social Media Usage Hits 5.17 Billion
As of January 2024, there are 5.17 billion social media users worldwide, with the average person engaging with 6.7 different social networks each month.
👉 Read more from Sprout Social

💸 Social Media Advertising Spend Set to Hit $234 Billion
Global ad spending in the social media advertising market is projected to reach $234.10 billion in 2024, with the USA leading the pack at $81.34 billion.
👉 Get the details from SocialPilot

🚀 Influencer Marketing’s Massive Growth
The content creator industry is on track to double in size by 2027, with a valuation approaching half a trillion dollars as brands pour more budget into influencer partnerships.
👉 Read more from Financial Times

🎥 Short-Form Video Delivers Top ROI
Short-form video content is driving the best ROI among content formats, with 44% of consumers preferring to learn about new products through short videos.
👉 See the insights from HubSpot Blog

🤖 AI Use Among Creatives to Hit 80% by 2026
By 2026, it’s estimated that 80% of creative professionals will use generative AI daily, boosting efficiency and increasing budgets for creative development.
👉 Check out Gartner’s prediction

Shower Thought  🚿💭

The brain named itself. 🧠🤯

Recommendations/Resources

Tools & Apps We’re Loving Right Now 🛠️

See Competitor Ads in Real-Time – Meta Ads Library lets you spy on your competitors' strategies and campaigns. Lurking in here is basically a full-time job.
👉 Peek inside

Google Ads Campaign Insights – Google Ads Transparency Center lets you see where ad dollars are flowing. If you like data with a side of snooping, this tool’s for you.
👉 Go snoop

Tool For Instagram Analytics & Scheduling – Iconosquare is in our testing phase. So far, it’s looking solid for Instagram insights, but we’re still deciding if it’s a keeper.
👉 Check it out

 Best AI Image Creator – Leonardo AI is blowing our minds. We’re ditching clunky design tools because this one’s got the magic touch.
👉 Give it a go

AI-Generated Product Photos for Ads – Pebblely makes product photography so easy it feels like cheating. We’re testing it now, and it’s looking like a win.
👉 Try it here

All-in-One Social Management – Sprout Social is our favorite platform so far. It does everything—analytics, scheduling, engagement—but prepare your wallet, because it’s not cheap.
👉 Learn more

Best for Tracking TikTok Metrics & Competitor Benchmarking – TokBackup has become our secret weapon for TikTok insights. If you’re not using this, you’re flying blind.
👉 Explore TokBackup